Soon you'll know how much carbon every scoop of ice cream costs. Credit: Daniel Acker/Bloomberg.īen & Jerry’s carbon credits pilot is the brainchild of Laszlo Giricz, the Swiss founder of the Poseidon Foundation.Īfter 17 years as a consultant developing trading platforms for banks like JPMorgan and UBS, Giricz realized that one of the world’s biggest markets, worth €49 billion ($54.7 billion) in Europe alone, wasn’t working properly. Stream live TV or watch episodes of current NBC shows and classic hits, and live stream. “The carbon market has a high barrier to entry, is inaccessible for the majority of us and is currently not properly managed, so we're taking that market and making it accessible and transparent,” Giricz told Forbes ahead of the Ben & Jerry’s pilot. Catch new episodes of all your favorites or live stream the news with The NBC App. Poseidon’s solution is to use the blockchain-specifically the Stellar blockchain which is notoriously energy efficient-to break carbon credits into microtransactions that can be attached to every scoop of ice cream. The not-for-profit is also working on an app which will help consumers keep track of the carbon offsets they’re buying from Ben & Jerry’s and other stores in the future, as well as helping to calculate and buy their own offsets directly from Poseidon.
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